Climate Week kicked off with a bang today in New York with a new campaign from The Climate Group it hopes will start a revolution.
The three-year Clean Revolution campaign will target businesses, companies and thought-leaders to take action on climate change. An accompanying website will showcase case studies on how companies and cities are moving toward a low-carbon economy, such as IKEA, BT, Better Place and the City of New York.
Here’s how The Climate Group defines a “Clean Revolution”: A massive upscale of clean energy, clean technologies, design and new business practices.
“The Clean Revolution campaign is a call to action,” said Climate Group CEO Mark Kenber in a statement. “It is about highlighting the economic opportunity in a low-carbon economy. It’s about inspiring leaders to step up and take transformational action to help us secure a better, smarter, safer, more prosperous world. A world with enhanced economic growth, more jobs and increased energy security. Our campaign demonstrates that The Clean Revolution is not only possible — it’s already underway.”
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